Local SEO Tips Small Business

Back to the Future with Local Search - What You Should Know

When it comes to local search results, the rules always change. Keeping your business at the top of search engine rankings is important to maintain with the latest algorithms and updates, so what's most important now, when it comes to ranking your search engine?
There are still many local ranking factors that contribute to your standings. Among those factors, the ones that weigh heavily, have on-page signals like a NAP, keywords in title and domain authority.

How about local listings like YP.com?
When it comes to paid lists like YP.com, do not avoid these lists, what are calls or visits made to your small business, and such paid lists can only help increase these conversions.

Should you post on Google+?
You can help your post to benefit your business and post it on your website or on social media. However, Google+ is not the best place to post because the audience volume is too small for small businesses.

What is the best way to cross the local competitors in search engine rankings?
There are several factors that can contribute to moving your business into the ranking. If you do not already have a good link profile, then you should build on it However, you may also need to improve your site SEO
Chart-1-Local Ranking-Factor-Over-Time

What if you do not have a storefront location? How do you make your local rankings?
If you focus more on the service sector rather than a storefront, then you should concentrate on organic SEO work rather than local searches. With physical locations, Google keeps local searches for those people. If you work in a large service area, you can customize your pages for city names.

What can you do to create your local search rankings?
Reviews are both very useful on Google and other websites, besides, local media mention, check-ins, and quotes can help make your business more credible.

There are several ways to improve your local listing ranking and it is important that you keep up to date with the latest improvements from Google. When it comes to your Google listing, you want to make sure that you are at the top so that you can improve your ROI. To know more about how to improve your listing, contact us today

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